Grocery Retailing

Supermarkets - Convenience Stores - Farmer's Markets - Grocery Stores - Distribution Centers - Membership Warehouses - Natural Food Stores
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Produce Department
Seafood Department
Meat Department
Floral Department

VQe® is designed for, Supermarkets|Convenince Stores|Distribution Centers|Membership Warehouses|Natural Food Stores , with customized installations.

Actual savings for Retail Crocery Store

We don't just talk about possibilities. We make them Possible.

Shrinkage Reduction


Electricity Saved


Labor Saved


Overall Savings

The Applications for Vitabeam® VQe® in Retail Grocery Operations

Produce Department

The EPL (Extended Product Life) Maxstrip Light Bar with VQe in refrigerated sidewall displays

VQe® EPL MaxStrips in berry (strawberry/raspberry/blueberry/blackberry) display cases

VQe® Table Top unit on center section tables

VQe® EPL MaxStrip above the backroom preparation tables

Seafood Department

VQe® EPL MaxStrips in all seafood cases

VQe® EPL MaxStrips above all seafood cutting tables in backroom

VQe® EPL MaxStrips in the ceilings of seafood overnight storage coolers

Meat Department

VQe® EPL MaxStrips in all meat counters

VQe® EPL MaxStrips above all meat cutting tables in backroom

Salad Bars

VQe® EPL MaxStrips installed under the canopies of each serving bar

Service Deli

VQe® EPL MaxStrip above sandwich carving table

VQe® EPL MaxStrip above meat slicer

Backroom Prep Areas

VQe® EPL MaxStrip over fresh fruit salad prep table

Fresh Flower Department

The EPL (Extended Product Life) Maxstrip Light Bar with VQe in refrigerated sidewall displays

The Benefits of VQe® in Your Marketplace

Benefit 1

VQe® will separate your company from your competitors by:

    • Enhancing your company’s image for freshness and safety

    • Making your store a destination for freshness

    • Attracting many new health and safety conscious shoppers

    • Renewing the excitement for fresh food marketing

    • Improving the overall safety of your products

    • Supplying a healthier, fresher and safer product to your customer

    • Delivering something definitive that your customer will notice and value

Benefit 2

Vitabeam® VQe® is a science that delivers added shelf life for fresh food and the capacity to destroy almost all bacteria and fungi giving you increased protection from microbes and negative pathogens

Benefit 3

VQe® = GREATER FOOD SAFETY AND IMPROVED HEALTH SECURITY by continuously destroying bacteria like E.Coli anf Listeria quickly, which in turn adds value, shelf life and safety to your products

Benefit 4

Real cost savings with rapid paybacks on invested dollars leading to significant Returns on Investment over the guaranteed life of our science products

Benefit 5

Reduces product shrinkage in produce, seafood and red meats

Benefit 6

Lowers food waste and increases bottom line profits

Benefit 7

Better safeguards your customers' health

Benefit 8

Protects your brands and investments

Benefit 9

Cost-effective operating system (e.g.: for pennies a day your seafood case is deodorized and virtually bacteria free and/or your refrigerated produce cases deliver reduced shrinkage) that is engineered to retrofit four foot fixtures or sections

Benefit 10

Makes fresh foods safer with less refrigeration

Here are answers to Frequently asked questions

How does VQe® work?
Vitabeam destroys pathogens because our healthy, radiant energy (VQe™) causes cell-damage and/or stops important cell processes in bacteria:
    • Pathogenic bacteria: Yersinia, Campylobacter, Listeria monocytogenes, Staphylococcus aureus and MRSA, E. Coli O157:H7. and many other bacteria.
    • Spoilage bacteria: Aeromonads, Alcaligenes, Bacillus, Enterobacter, Flavobacterium, Gluconobacter (Acetobacter,, Lactobacillus and Leuconostoc, ), Micrococcus, Pseudomonas and many other bacteria.
VQe™ causes cell-damage in many fungi like the following:
    • Mold: Botrytis Cinerea (Grey Mold), Penicillium citrinum (Blue Mold), Aspergillus Niger (Black Mold), Cladosporium cladosporioides and Rhizopus oryzhae;
    • Species of Powdery Mildew: Sphaerotheca fuliginea and Erysiphe cichoracearum
    • Common spoilage yeasts: Saccharomyces, Rhodotorula, Candida, Brettanomyces, Torulopsis, Debaryomyces, Hansenula, Lodderomyces, Pichia, Saccharomyces, Saccharomycopsis, and Zygosaccharomyces.
The high cell death curves resulting from Vitabeam’s VQe™ wavelengths can cause alterations in the plasma membranes of prokaryotic pathogens and the mitochondrial membranes (the cell’s “powerhouse”) of eukaryotic pathogens, causing their death. Vitabeam understands how these microbes differ when it comes to (a) what power is needed and (b) what exposure time is necessary to best destroy them.
Is it safe for my staff and customers?
Yes. Vitabeam™ Healthy Radiant Energy or VQe™ is safe and natural for greater food safety and health security. VQe™ lighting and its healthy radiant energy is safe for plants, animals and humans. All Vitabeam and VQe spectrum lighting are natural component parts of sunlight. Vitabeam employs only safe sunlight components in our proprietary technologies.
How much does it cost to operate?
VQe causes the rapid destruction of bacteria resident on fresh foods. Product life is increased for the store and the customer at an operating cost of $.055 per linear foot per day including electricity. (Cost of electricity is based on $0.08/kwh.) This calculation includes the cost of the device and installation labor.
How long does it take to install?
With a trained electrical contractor, installing the VQe™ device in a four foot display case section should take less than two hours. For example, a 24 foot seafood section should only take one night to install.
If we decide to move forward, how long will it take?
Vitabeam is in stock in North America. We will be able to install VQe™ devices as soon as your scheduling permits.
How can I get support for your products?
Your Vitabeam sales representative will be able to assist you with all your product information and installation requirements.
Do you have payment programs or leasing arangements available?